Case Study 06 (2019)
Design for Value – Private Equity and the Dental MRI Project
Strategic Background
In the context of a Private Equity transaction, design can become a decisive factor in shaping market perception and enterprise value. When a company division is prepared for sale, product visibility and perceived innovation often determine investor confidence more strongly than technical performance alone.
The Objective
The assignment was to design a new Dental MRI system — not primarily for immediate market launch, but to enhance the strategic value of the company’s imaging division ahead of a potential sale.
The goal
create a tangible symbol of innovation and credibility that strengthens the business case and attracts investors.
The Design Approach
- A sculptural, clean design language communicates trust, technology, and medical excellence.
- Refined ergonomics and user experience reflect clinical efficiency and premium usability.
- The overall presence signals maturity, innovation capability, and market readiness — key factors in PE valuation.
The Impact
- Elevated perceived value of the business unit.
- Positioned the company as a technology leader in dental imaging.
- Provided investors with a clear visual narrative of future potential and brand strength.
Conclusion
This project demonstrates how strategic industrial design can directly influence Private Equity outcomes. The Dental MRI was not just a product — it was a value creation instrument, transforming technology into a story of innovation, confidence, and investment appeal.