Revenue Growth
Starting Point: Siemens Mobility and the Need for Innovation
In 2011, Siemens Mobility faced a pivotal challenge: the existing locomotive, originally developed for the Baltic market, was technically solid but visually unremarkable in international comparison.
The ambition was to transform this platform into a flagship product for Siemens — combining functionality, brand identity, and global appeal.
The Design Challenge: How Siemens Vectron Became a Brand
Our design team was tasked with creating a distinctive, modern appearance that would embody Siemens’ innovative strength. Three guiding questions defined the process:
1. How can a locomotive become a brand?
Clear lines, strong proportions, and a recognizable front design were developed to ensure instant recognition and brand visibility for Siemens Vectron.
2. How can technology translate into identity?
Aerodynamics, modularity, and safety standards were expressed in a visual language that conveys strength, precision, and engineering excellence.
3. How can you build a scalable product platform?
Conceived as a flexible platform for freight and passenger transport across multiple power systems, the Vectron design combined consistency with adaptability
Result:The Siemens Vectron Locomotive
The result was the Siemens Vectron, a locomotive that merges advanced engineering with iconic design. Its distinctive front and signature ventilation slots established a strong visual identity for the entire product family.
Revenue Growth & Business Impact
- Consistent year-on-year sales growth, turning Vectron into an international bestseller
- Active in 20+ European countries, demonstrating strong global market presence.
- Siemens HQ in Munich-Allach built around Vectron production, a symbol of its strategic importance.
- Today, the Vectron ranks as the world’s second most successful locomotive by production volume and economic impact.
Conclusion: Siemens Vectron as a Growth Platform
The Siemens Vectron demonstrates how locomotive design drives business growth. More than just a train, it has become a scalable revenue platform and a brand icon. With its strong design identity, Siemens not only increased sales but also strengthened its position in the global rail market.
Key Insight
The Siemens Vectron proves that good design is not a cost – it is a growth driver.